BRAND STRATEGY
CREATIVE DIRECTION
VISUAL IDENTITY
WAY-FINDING / SIGNAGE
ENVIRONMENTAL GRAPHICS
Santa Fe Square
A great opportunity to build a brand from the ground up. From naming to visual identity, wayfinding and interior place-making details, this project is inspired in the old Tulsa Depot, home of the Santa Fe Railroad station dating back to the 1920’s and the idea of train travel as a means of connection, commerce, and adventure.











